I've always been captivated by the electronic music scene and how it creates communities within people.



I spent a few years in Nottingham and found that the local music  scene here has had a lot of history and has a lot of promise, therefore, decided to create a visual book on it. I used a variety of research methods including observations and interviews with the people that have been involved in the dance music scene in order to obtain a deeper understanding of the it's roots as well as the current situation. The creative outcome was a hypothetical recording studio, events location and social lounge for the electronic music enthusiasts called mixed up. I created all the branding for it along with a promotional strategy to reach the target consumer.